With all the different opportunities to promote yourself online, why bother with TV?
You can easily create your own videos, podcasts, blog posts, articles, and ebooks.
5 Reasons To Avoid TV Appearances
- You have to contact the producer and pitch yourself and your product or service.
If you’re anything like me, pitching myself is not easy and I tend to avoid it at all costs.\
- You have to appear at a specific date, time, sometimes immediately without notice.
If you tend to have a busy schedule, it is difficult to drop what you’re doing to be on TV.
- Viewers have to turn on their TV and turn to that channel at that exact brief time.
What are the odds that your target market will happen to be watching the show you are
on at the exact 2 – 15 minutes that your show or your interview goes live on the air?
- You have to fix your hair and makeup (yes, even men wear makeup for TV).
Sure, you can just go on a TV show without attending to your appearance but that can
be counter-productive for your overall goal, to reach and attract your ideal clients.
- There may be a fee, sometimes a hefty fee, for permanent access to your episode.
When you can create countless YouTube videos for free, why pay for a TV episode?
7 Reasons to Appear on Live TV Shows
- When a TV producer invites you to appear on a live show, you have an instant opportunity to build your credibility to a large audience.
I was interviewed several times on CBS local South Florida TV. Although it did not bring me immediate clients. Maybe none of my ideal clients happened to catch the 6 PM or 11 PM News that day. However, several people at the Jaguar dealership where I had purchased my car, did see me on TV. The next time I came to have car serviced, I was seen as a celebrity and given much better care than usual. The rental car representative upgraded my request for me. One of the managers at the dealership, shared with me some very personal relationships concerns that she knew I would understand after hearing me talk. It was the sense of celebrity that stayed with me the entire time period when I was bringing my car into that dealership. The TV appearance was worth it, just for that extra attention and positive regard I received!
2. You have to appear at a certain date and time and often within the next few days.
Yes, you may have to scramble to appear on the TV show. You may have to rearrange your schedule and quickly brush up on the topic you will be discussing. But I have found that “necessity is the mother of invention”. When I know there is a deadline, a very imminent deadline, it is amazing to me how quickly I can scan through material, organize my thoughts, and be ready to talk intelligently about a given topic. In fact, knowing I have to be at the show by a certain time actually pushes me to just do it, rather than procrastinating about something I want to do some time in the future.
3. Viewers have to turn to that channel at that specific time.
This provides an exciting and legitimate reason to promote your appearance on that show at that time. You can send an email blast to your list. You can share about this several times on all your social media sites. You can send out a press release. You can create a blog post and articles about your upcoming episode, creating interest and momentum, reminding people to check back to hear and see more.
4. You have to fix your hair and makeup to look your best.
Having to fix your hair and makeup can provide another opportunity for self-promotion and publicity. You can work with a hair stylist and a makeup artist and cross-promote. They, or a professional photographer, can take some photos of you looking your best, and they can use your photos for their own business promotions. At the same time, you can use the best of these photos for your future pitches along with your updated bio.
5. There may be a fee, even a hefty fee, to receive an mp4 of your live TV appearance.
Yes, there may be some fees involved. Consider these to be necessary business expenses, perhaps almost as important as paying for a hosting service to host your web site, an anti-virus company to protect your site from spam, and any other services that you need for your business growth and sustenance. Yes, you may have to pay your hair stylist and your makeup artist, unless you are great friends or create a valuable barter exchange.
I have found that these expenses have paid dividends beyond what I could have anticipated. There is nothing like professionals styling my hair and my makeup and a skilled photographer setting up the proper lighting and a studio setting up the best microphone and audio system.
6. You appear on TV one time yet you can re-use that recorded episode many times.
If you speak about an evergreen topic, for example my favorite topics – love and relationships – then it doesn’t matter how long ago you appeared on that TV show. As long as the material you presented does not really change, you can refer to that episode over and over again in different contexts. You can edit the show to emphasize one point you made. You can combine the saved video with other videos or other images. You can include the video in a blog post or a power point presentation. You can even create an e book with a link to your show. The possibilities are endless.
7. Appear on TV just once and you can add to your bio that you have appeared on TV.
It doesn’t matter whether the TV show was a nationally syndicated show or a local TV station. TV is TV. You can now state, honestly and legitimately, that you have appeared on TV. Of course, it is important to cite the exact station. Some people are more impressed with a well-known TV station but many others are just as impressed by the word “TV”.
So there you have it.
5 Reasons to Not appear on TV and 7 Reasons to jump at the chance.
P.S., Please leave a comment below and share your thoughts and responses to the video and the possibility for each of us to become a star in our own unique specialties.
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